Toyota Yaris ATIV Hybrid Sedan: Beddel Cusub oo Tartanka
Toyota Motor ayaa dhawaan ku dhawaaqday in ay Thailand ka bilaabi doonto moodelkeeda ugu qiimaha jaban, Yaris ATIV, si ay uga hortagto tartanka kororka shirkadaha sameeya baabuurta korontada ee Shiinaha. Yaris ATIV, oo qiimihiisu yahay 729,000 baht (qiyaastii US$22,379), waa 60,000 baht in ka yar Toyota model hybrid ee ugu jaban ee suuqa Thai, Yaris Cross hybrid. Tallaabadani waxay muujinaysaa fahamka aadka u weyn ee Toyota ee baahida suuqa iyo sida ay uga go'an tahay inay ka gudubto tartanka adag.
Sedan Toyota Yaris ATIV hybrid sedan waxaa loogu talagalay iibka sanadka koowaad ee 20,000 unug. Waxaa lagu soo ururin doonaa warshadeeda ku taal Gobolka Chachoengsao, Thailand, iyada oo ku dhawaad 65% qaybaheeda laga keenay gudaha, qayb la filayo inay korodho mustaqbalka. Toyota waxa kale oo ay qorshaynaysaa in ay u dhoofiso qaabka isku-dhafka ah ilaa 23 waddan, oo ay ku jiraan qaybo kale oo ku yaal Koonfur-bari Aasiya. Waxqabadyadani kaliya ma xoojin doonaan booska Toyota ee suuqa Thai laakiin sidoo kale waxay aasaas u noqon doonaan ballaarinta Koonfur-bari Aasiya.
Dib u bilaabida iibka baabuurta korontada: Soo celinta bZ4X SUV
Marka laga soo tago in la bilaabay noocyo cusub oo isku-dhafan, Toyota waxa ay sidoo kale furtay dalabaadyo loogu talagalay bZ4X-ga cusub ee dhammaan-korontada SUV ee Thailand. Toyota ayaa markii ugu horreysay ka soo saartay bZ4X gudaha Thailand 2022, laakiin iibka ayaa si ku meel gaar ah loo hakiyay sababo la xiriira silsiladda sahayda oo khalkhalisay. BZ4X cusub waxaa laga soo dhoofin doonaa Japan wuxuuna lahaan doonaa qiimihiisu bilawga ah 1.5 milyan baht, qiima dhimis lagu qiyaasay ku dhawaad 300,000 baht marka loo eego qaabka 2022.
Toyota bZ4X cusub waxaa loogu talagalay iibka sanadka koowaad ee Thailand oo qiyaastii ah 6,000 unug, iyada oo keenista la filayo inay bilaabato horaanta bisha November ee sanadkan. Tallaabadan ay qaaday Toyota kaliya kama tarjumayso jawaab-celin firfircoon oo ku aaddan baahida suuqa laakiin waxay sidoo kale muujinaysaa maal-gelinteeda joogtada ah iyo hal-abuurnimada baabuurta korontada. Iyada oo kobaca degdega ah ee suuqa baabuurta korantada, Toyota waxay rajaynaysaa inay sii xoojiso booskeeda suuqa iyadoo dib u bilaabaysa iibinta bZ4X.
Xaalada Hadda ee Suuqa Baabuurta ee Thailand iyo Xeeladaha Jawaabta Toyota
Thailand waa Koonfur-bari Aasiya suuqa saddexaad ee ugu weyn suuqa baabuurta, ka dambeeya Indonesia iyo Malaysia. Si kastaba ha ahaatee, sababtoo ah kor u kaca deynta qoyska iyo kor u kaca diidmada amaahda baabuurta, iibka baabuurta ee Thailand ayaa sii waday hoos u dhaca sanadihii ugu dambeeyay. Marka loo eego xogta warshadaha ee Toyota Motor, iibka baabuurta cusub ee Thailand sannadkii hore wuxuu ahaa 572,675 unug, 26% hoos u dhac sannad kasta ah. Qeybtii hore ee sanadkan, iibka cusub ee baabuurta wuxuu ahaa 302,694 unug, wax yar ayaa hoos u dhacay 2%. Jawi suuqan, soo-bandhigidda Toyota ee baabuurta isku-dhafka ah iyo kuwa korontada ku shaqeeya ee jaban ayaa muhiimad gaar ah leh.
Inkastoo guud ahaan caqabadaha suuqa, iibinta baabuurta korontada ku shaqeeya ee Thailand ayaa ahaa mid adag. Isbeddelkan ayaa u suurtageliyay shirkadaha Shiinaha ee soo saara gawaarida korontada sida BYD inay si joogto ah u ballaariyaan saamigooda suuqa ee Thailand tan iyo 2022. Qeybtii hore ee sanadkan, BYD waxay haysataa 8% saamiga suuqa baabuurta Thai, halka MG iyo Great Wall Motors, oo labadaba ah oo hoos yimaada baabuurta Shiinaha ee SAIC Motors, ay haystaan 4% iyo 2%, siday u kala horreeyaan. Isku darka saamiga suuqa ee shirkadaha waaweyn ee baabuurta Shiinaha ee Thailand ayaa gaadhay 16%, taasoo muujinaysa kobaca xooggan ee sumadaha Shiinaha ee suuqa Thai.
Shirkadaha baabuurta sameeya ee Japan ayaa 90% suuqa ku lahaa Thailand dhawr sano ka hor, laakiin taasi waxay hoos ugu dhacday 71% sababtoo ah tartan ka yimid tartamayaasha Shiinaha. Toyota, iyada oo wali hogaaminaysa suuqa Thail iyada oo leh 38%, waxay aragtay hoos u dhac ku yimid iibinta baabuurta xamuulka qaada sababtoo ah daymaha baabuurta oo diiday. Si kastaba ha ahaatee, iibinta baabuurta rakaabka, sida Toyota Yaris isku-dhafka ah, ayaa hoos u dhigtay hoos u dhacan.
Dib u soo celinta Toyota ee iibka baabuurta isku-dhafka ah iyo kuwa korontada ku shaqeeya ee raqiis ah ee suuqa Thai waxay calaamad u tahay jawaabta firfircoon ee tartanka adag. Sida jawiga suuqu u kobcayo, Toyota waxay sii wadi doontaa inay hagaajiso istaraatiijiyadeeda si ay u ilaaliso booska hogaamineed ee Thailand iyo Koonfur-bari Aasiya. Sida Toyota ay uga faa'iidaysato fursadaha isbeddelka korontadu waxay muhiim u noqon doontaa awoodda ay u leedahay inay sii tartanto.
Isku soo wada duuboo, hagaajinta istaraatiijiyadeed ee Toyota ee suuqa Thai ma aha oo kaliya jawaab-celin togan oo isbeddelka suuqa ah, laakiin sidoo kale weerar-celin xooggan oo ka dhan ah kor u kaca soo-saareyaasha baabuurta korontada ee Shiinaha. Iyadoo la bilaabayo moodooyinka isku-dhafan ee qiimaha jaban iyo dib-u-bilawga iibinta baabuurta korontada, Toyota waxay rajaynaysaa inay sii haysato booska hoggaamineed ee suuqa tartanka sii kordhaya.
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Waqtiga boostada: Agoosto-25-2025